Consumer marketplace · anonymised
Building growth systems with a small team
Five projects across paid social, creative operations, feedback, lifecycle marketing, and reporting.
5 separate case studies. Each one covers a single business problem, the work I did, and the result.
Case 01 · Performance marketing
Giving a new sales channel the conversion signals to scale paid social
Proper event tracking let paid social learn from real conversion behaviour rather than weaker signals.
5 times return on ad spend
Case 02 · Performance marketing
Putting more of a marketplace catalogue into paid social
A script-refreshed product feed and automated creative system let one marketer test far more products than manual ad production allowed.
Catalogue-scale testing from a one-person setup
Case 03 · Customer experience
Putting the first feedback question inside the email
A one-click rating flow removed unnecessary steps between an email and a customer's response.
One click to a prefilled response
Case 04 · Marketing operations
Keeping lifecycle marketing moving while the integration caught up
I built practical workarounds for essential segmentation and email flows when the marketing-automation integration was incomplete.
Essential flows continued despite an incomplete integration
Case 05 · Marketing operations
Replacing manual media reporting with an always-on view of spend
Automated data ingestion gave the team a clearer view of paid-media performance and the budget behind it.
Always-on reporting for a six-figure peso budget
Organisation names, platforms, and non-essential implementation details are withheld. Commercial figures are rounded where necessary.