International news publisher · anonymised
Making marketing operations easier to audit and learn from
Two marketing-operations projects: one made a systems audit practical, and the other retained campaign history for future planning.
2 separate case studies. Each one covers a single business problem, the work I did, and the result.
Case 01 · Marketing operations
Auditing a complex campaign estate without broader system access
I made a campaign audit faster and more consistent, helping a wider CRM and marketing-automation programme move forward.
Expected to take over 6 months, completed in under 2
Case 02 · Marketing operations
Keeping campaign data around long enough to learn from it
A lightweight reporting pipeline preserved campaign performance data beyond the platform's normal retention window.
Historical campaign data available for planning
Organisation names, platforms, and non-essential implementation details are withheld. Commercial figures are rounded where necessary.