Global consumer brand · anonymised
Creator operations across markets
Two projects that made creator reviews and campaign data easier for a lean team to handle across multiple markets.
2 separate case studies. Each one covers a single business problem, the work I did, and the result.
Case 01 · Creator operations
Turning creator videos into a faster feedback loop
A transcript-led workflow gave a lean influencer team a faster, more consistent first pass on high volumes of video content.
20 to 30 minutes down to under 5 minutes
Case 02 · Creator operations
Cutting campaign data logging from hours to minutes
A simple transformation layer made creator campaign data consistent before it reached reporting.
2 to 3 hours a day down to about 15 minutes
Organisation names, platforms, and non-essential implementation details are withheld. Commercial figures are rounded where necessary.