On-demand commerce platform · anonymised
Using data to steer demand and reactivate customers
Two projects that gave commercial teams faster visibility and made win-back offers more relevant to each customer.
2 separate case studies. Each one covers a single business problem, the work I did, and the result.
Case 01 · Business intelligence
Giving commercial teams a near real-time view of demand
A code-built reporting layer reduced the wait between a commercial question and a useful answer.
Faster answers without a separate data request
Case 02 · Customer marketing
Using customer context to make reactivation offers more relevant
A reactivation programme used order history and merchant preferences to set more sensible offer thresholds for lapsed customers.
Seven figures in incremental GMV over two months
Organisation names, platforms, and non-essential implementation details are withheld. Commercial figures are rounded where necessary.